Archive for Emerging Technologies from Israel

Travelling Geeks: Visiting Zoran, Haifa

by on April 14, 2008 at 5:00 am

Our geeky roadshow is at Zoran, a Haifa/Sunnyvale company that does digital media chips and processing worldwide. They’re moving into mobile co-processors, laster printing processors, etc.
This company
has been at the forefront, they say, of multimedia processing…with everything. I am pretty hardwade indifferent, but the new chip they just showed us that can be used to download movies o to USB sticks and then play anywhere look pretty impressive….

As Craig says, these devices will allow streaming over the net to the box and the chip and stream right into the TV–The chip/system is a prototype, they say, but going into release by 2009 (watch for CES!

Susan sez: Yeah, this is kind of geeky for my tastes, but it’s another step toward streaming video over the next from a home or centralized server..and that is cool (think Slingbox).

Zoran is also showing some other cool tools…Coach 10 DCP Zlight is a new technology that helps correct for light distortion; it’s in the market with camera partners…cool stuff…And of course every geek in the room is drooling over the amazing tools this company is building–correctors for blurry photos, new sources for HD within cameras, all sorts of emablers… cote d’ivoire . politika . domain owner . where is domain hosted . domain dns server . ip tech info . i cloud web archive . website down apache web server word cloud Brasov .

Zoran Enriches Our Digital World

by on April 14, 2008 at 5:00 am

Zoran We’re currently at Zoran’s headquarters in Haifi, roughly an hour and a half from Tel Aviv. Zoran develop chips. They’re not as well known in the states even though they have offices in Boston and Sunnyvale. English to Armenian . Global offices include Taiwan, China, India, Japan, Korea, Germany, England and Canada.

The name is intriguing. Zoran means silicon in Hebrew, but it is also means excellence in Chinese and is a common male’s name in Yugoslavia.

Zoron’s VP of Business Development Isaac Shenberg talks to us about Zoran’s history, its current markets and where they’re heading in the future. Their revenue exceeded 700 million in 2007.


He claims Zoran was the oldest start up that went public (13 years). In 1992, 100% of their market was in digital cameras, then they moved into digital imaging and home theatre in a box by 2003. They’re now starting to integrate into mobile devices.

Today, the red laser DVD market is a $170 million market worldwide. Zoran owns 26% of that market and is currently #2 in the world. Zoran remains the number provider of chips in digital cameras — they do everything except for censors. Other growing markets for them include laser printing, mobile phones, blue laser DVD, digital TV and cameras.


We saw a prototype of a chip that they’re working on that can bring consumers HDTV quality movies inside a tiny box, a box you’d be able to stream high quality videos to at a price everyone can afford. Blueray. Think of it as a mini slingbox on steroids.


We were also introduced to COACH, their real-time lens distortion correction process. They sell this to OEMs who can decide which feature to use depending on their market and need. Most camera manufacturers are integrating this, except for Canon who is the ‘last fortress to get on board,’ says Shenberg with a laugh.

In digital photography, there are issues with images that have strong contrast. Zoran is apparently the only player who can perform Zlight in real-time. COACH can restore natural details in shadows and recover highlights in the bright areas of an image. They’re also doing things with noise distortion and facial recognition.


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