Archive for Web 2.0 from South Africa

The social network approach to viralising your articles

by on February 19, 2009 at 2:55 am

One of the key viral elements of content websites, such as news sites, are the “email to a friend” links you see on many articles. Personally, I don’t use these, but I know they’re valuable: there’s a type of user that religiously use these links as a way of sharing. Obviously they introduce new traffic […]

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Times election site

by on February 17, 2009 at 4:43 am

The local Times launched their elections play today. It’s pretty basic (although I’m lead to believe this is just phase I), but here’s what I think is really clever and innovative about it:
1. They’ve launched it on a completely new domain called “SA elections“. That says, “we own election coverage”, not to mention the fabulous […]

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The Top 100: Traditional media losing out to people power

by on February 11, 2009 at 3:12 am

Here is a list of the top 100 sites from Alexa. Today, I count three traditional media sites (BBC, CNN and NY Times — just squeaking in at number 100). The web of five years ago would have shown a different picture all together. It begs the question: Will there be any traditional media sites […]

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“SA companies beat internet giant to the pinch”

by on February 10, 2009 at 12:49 am

Um, received this rather surreal press release yesterday. Not sure I would have sent this out as a piece of public relations, myself. It’s likely that Google will respond, either with a polite phonecall or a legal letter. Or in all likelihood, they just won’t care. Be interesting to see how it plays out.
After chatting […]

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Blogging about tweeting about podcasting about blogging

by on February 8, 2009 at 2:05 pm

This made me chuckle. And by blogging it I’m acutely aware of the infinite irony loop I’ve created. It follows a similar meme theme raised recently, criticising the incessant over-analysis and navel-gazing in the “social media marketing” “sector”. (Intended separation of double quotes).

From Costpernews, via Vinny Lingham.

tags: social media…

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Why Microsoft will eventually win on the web

by on February 3, 2009 at 2:36 pm

I’m no Microsoft fan boy. In fact I don’t think there is anything like a “fan boy” when it comes to Microsoft products. I’m a recent iPhone convert and I curse the years I’ve had to put up with the clunky and often-buggy Windows for Mobile and PC.
It’s no secret that Microsoft is a poor […]

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‘Imagine being able to read a newspaper on your computer’

by on February 1, 2009 at 1:43 pm

A report from the 80s. Really funny.
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Mobile, social media & what’s next

by on January 26, 2009 at 4:03 pm

Here are some answers to questions in a recent Moneyweb interview Mandy De Waal did with me a while back.
1. What role does social media play in 24.com’s strategy?
Social media plays a key role in 24.com’s strategic thinking. Internationally, it’s the social media sites like You Tube and Facebook that are dominating the web rankings […]

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Have you Obamafied your website today?

by on January 16, 2009 at 8:45 am

Nobody likes an antisocial site. Social sites are winning the traffic stakes, and even elections. A politician from Honolulu showed us how it’s done.
I never thought that one of the best examples of a social site would come from a politician, but it did. It’s a lesson for all websites, including media players, on how […]

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How tagging enhances SEO: An example

by on January 9, 2009 at 11:27 pm

Here is a perfect example of how a comprehensive semantic tagging strategy can add to a site’s SEO (Search Engine Optimisation). Just did a search on Wikipedia and Mail & Guardian — the site I used to run back in the 50s :-). The results were interesting.
Instead of the Wikipedia entry showing up as the […]

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