Behind the scenes with @garyvee at one of the best wine stores in the world

by on July 3, 2009 at 2:59 am

Gary Vaynerchuk’s dad came to the United States with nothing in his pocket. He worked for less than minimum wage and built up a business, Wine Library, that today sells $50 million a year in wine in a sizeable store in New Jersey.

Today Gary is building on top of his dad’s work and is taking the store global with a video show, Wine Library TV, that gets about 100,000 views a show. I remember when I first saw the impact he was having when I walked into a meeting at Revision 3 and the team was sitting around watching his show and drinking the wine he was talking about.

Here we visited Gary’s store and got more of how he’s using the 2010 web to bash in the skulls of his competitors. He calls it “bringing the thunder.” I call it the most innovative marketing I’ve seen on the web to date. We talked about a range of things from his dad to how he would compete with his show, if someone else had done Wine Library TV and he wanted in on the action.

This is part of our Building43 series of videos. Come over and join the community there, we’re looking for people who are fanatical about the 2010 web and who are looking to help other people and businesses get into this new world.

By the way, I’m a huge fan because Gary has never mislead me and he’s very willing to tell a CEO his/her wine is crap to his/her face (I’ve seen him do it, even after the CEO threw us a party).

Hope ¬†you enjoy, tomorrow Rocky (behind the camera producer at Building43) and me are headed to London to find out what’s happening on the other side of the pond with regards to the 2010 web. Join us on Sunday night at a Tweetup in London.

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