How to approach content in the digital age
by Matthew Buckland on November 9, 2008 at 3:53 am
The phrase “User Generated Content” (UGC) has always been a troubled notion. At its heart it emphasises a divide between the user and the professional, with the implication that users have their place, and the professionals have theirs.
Perhaps the aversion to this phrase stems from the fact that it is so simplistic. It doesn’t […]
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