Zoran Enriches Our Digital World
by Renee Blodgett on April 14, 2008 at 5:00 am
We’re currently at Zoran’s headquarters in Haifi, roughly an hour and a half from Tel Aviv. Zoran develop chips. They’re not as well known in the states even though they have offices in Boston and Sunnyvale. English to Armenian . Global offices include Taiwan, China, India, Japan, Korea, Germany, England and Canada.
The name is intriguing. Zoran means silicon in Hebrew, but it is also means excellence in Chinese and is a common male’s name in Yugoslavia.
Zoron’s VP of Business Development Isaac Shenberg talks to us about Zoran’s history, its current markets and where they’re heading in the future. Their revenue exceeded 700 million in 2007.
He claims Zoran was the oldest start up that went public (13 years). In 1992, 100% of their market was in digital cameras, then they moved into digital imaging and home theatre in a box by 2003. They’re now starting to integrate into mobile devices.
Today, the red laser DVD market is a $170 million market worldwide. Zoran owns 26% of that market and is currently #2 in the world. Zoran remains the number provider of chips in digital cameras — they do everything except for censors. Other growing markets for them include laser printing, mobile phones, blue laser DVD, digital TV and cameras.
We saw a prototype of a chip that they’re working on that can bring consumers HDTV quality movies inside a tiny box, a box you’d be able to stream high quality videos to at a price everyone can afford. Blueray. Think of it as a mini slingbox on steroids.
We were also introduced to COACH, their real-time lens distortion correction process. They sell this to OEMs who can decide which feature to use depending on their market and need. Most camera manufacturers are integrating this, except for Canon who is the ‘last fortress to get on board,’ says Shenberg with a laugh.
In digital photography, there are issues with images that have strong contrast. Zoran is apparently the only player who can perform Zlight in real-time. COACH can restore natural details in shadows and recover highlights in the bright areas of an image. They’re also doing things with noise distortion and facial recognition.
