Social Listening, Appvertising and “Give to Get” – Social Influence Strategies for Marketers

by on July 23, 2009 at 4:07 pm

I spoke on a panel at the University of Cambrigdge as part of my Traveling Geeks blogger junket earlier this month.

The panel was entitled: “Energizing your Business through Social Networks” plus Show & Tell How businesses should be using social media/ social influencing marketing
An interactive event led by Omobono and created by East of England
TG Panel:Robert Scoble, Susan Bratton, Renee Blodgett & JD Lasica

Here’s a clip taken by Jim “Sky” Schuyler of me talking about how companies can get involved in social media. Thanks go to @ShivSingh of Razorfish for coining the term Social Influence Marketing and to Lorrie Thomas of Web Marketing Therapy for bringing to my attention the importance of Give to Get in the social sphere. Both are recent DishyMix show guests and the links to their excellent interviews are below.

Here is the clip Sky took and and his blog post about it.

Image of Shiv Singh from Twitter
Image of Shiv Singh

Shiv Singh, Razorfish on the Social Influence Marketing, the Portable Social Graph and Friendsters

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Image of Lorrie Thomas from Twitter
Image of Lorrie Thomas

Lorrie Thomas, Web Marketing Therapy on Chill Pills, Give to Gain and the Four Agreements

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