Traveling Geeks

Tips for Using YouTube for Affiliate Marketing from Econsultantcy’s “The Innovation Report” #TG2009

As a Traveling Geek in London, I participated in a Round Table Discussion event with some of Econsultancy’s clients.

See the TG2009 Econsultancy Flickr Set Here

As a follow up to the event, I was given a copy of their very well done Innovation Report.

Econsultancy Innovation Report for Digital Marketing

If you want a high level overview of some of the hottest technology companies in the digital media and marketing space, this report does a great job with highlighting best practices in the following disciplines:

• Affiliate marketing
• Email marketing
• Online advertising
• Multichannel marketing
• Online customer service
• Online PR
• Social media and communities
• Search marketing
• Usability and user experience
• Web analytics and optimization

One of the most interesting sections to me was on using video to drive affiliate traffic, written by Shawn Collins of Affiliate Summit. (Most of the companies featured are European, but this example of a “best practice” was from Shawn, a US affiliate champion.)

For more free and in-depth coverage on video, I interview Bruce Clay about Video SEO on DishyMix airing today:

Bruce Clay on Video SEO, Page Rank Sculpting and Search Siloing Strategies

From Econsultancy’s Innovation Report

Video as a channel to drive direct traffic to affiliate links
Category: Affiliate Marketing
Company: http://blog.affiliatetip.com/
Many affiliates use video as a channel to drive traffic, but one innovative tactic to drive through higher volumes is to include the URL of the affiliate site and embed it within the video itself.  According to Shawn Collins, few affiliates are making use of video to either drive traffic to their
own sites or to affiliate links directly. Shawn Collins tested various online video engagement strategies, trialling videos through a number of popular sites, including YouTube, MySpace, Revver and Yahoo Video.
Example: http://www.youtube.com/watch?v=DkX7xHvTIe0

http://blog.affiliatetip.com/

Per Shawn Collins, co-founder, Affiliate Summit

?I have tested various methods over the past year… and found that the following format works best:
http://www.affiliatesite.com/product-name – I then create a redirect via an .htaccess file, so that /product-name
points to the affiliate link. The URL is featured for the duration of the video uploaded to the video sites.

?Conventional wisdom may be that people do not type in URLs in videos – I‘d like to share a secret that the
conventional wisdom is incorrect!

UK Diary: Tuesday – Seed Camp’s Highflyers

(Photo Susan Bratton.) Tuesday morning the Traveling Geeks were at Seed Camp. I couldn’t make it but here are some of our reports:

Susan Bratton: My Impression of UK and Euro Entrepreneurs from Today’s Seedcamp NESTA “Speed Dating” Adventure

We started off the day today with a fun event created by Reshma Sohoni and Alasdair Ball ofSeedCamp. SeedCamp is an early stage fund that also provides exacting business support and grooming for UK and European start ups who are socially-oriented. Typical investments are up to 50 thousand Euros for about 10% of the business.

By the caliber of the entrepreneurs and the quality of the business ideas I witnessed today, Reshma and her team are making smart investments and providing wise and plished council for the entrepreneurs they back.

Every single one of the thirteen companies was, in my estimation, a great idea combined with a terrific leader or team. The most successful to date include Spotify, the European version of Rhapsody’s “all-you-can-eat for one monthly fee” celestial jukebox…

My Impression of UK and Euro Entrepreneurs from Today’s Seedcamp NESTA “Speed Dating” Adventure

Craig Newmark reports:

Hey, the folks at Seedcamp, with NESTA, have done remarkable work with a number of British Net-related companies. My fellow geeks spoke with the following day; I was consistently impressed, these guys have real stuff. I’ve already started using some of their work:

Basekit Rapid website design and development tools.

Groupspaces Group webspaces.

Huddle Huddle.net combines live conferencing,
project management software and document sharing.

Kwaga creating a new revolutionary service that will
help you manage your mail.

Moo miniature business cards

Qype Local reviews on everything

School of Everything puts teachers in touch
with potential student

Skimlinks hyperlinks keywords in websites

Spotify legally downloading songs.

Stupeflix automatically arranges and animates
banks of pictures.

Ubervu meta-web 2.0, merges and tracks
conversations and feeds across the web.

Zemanta dynamic text editor that assists in
content creation and addition

Songkick music concert online database.

UK Diary: Tuesday – Travels With Sky And Dealing With Dongles

I missed the first event of the day for the Traveling Geeks because I was hunting local shops for an Ethernet to USB converter as I, (and we collectively) struggled with Internet connectivity issues.

Sky Schuyler was our resident IT support guy and fellow Traveling Geek. He has the patience of a saint. Every morning we’d dump our laptops, BT dongles, and cell phones in his lap and beg him to perform his particular form of magic and get them working and connecting again. He has unlimited patience and good humor — it’s no wonder that he was chosen by the Dalai Lama Foundation to be its Chief Technology Officer.

(Photo by Susan Bratton from the post: “Communication is how we connect to others at a deeper level,” Jim “Sky” Schuyler)

Please see: BT Openzone Wireless Broadband – Sky’s Blog

UK Diary: Monday – The Geeks Eat Dinner At The Top Of The World

Monday evening the Traveling Geeks were invited to dinner in the 384 ft BT Tower, which used to be known as the Post Office Tower when I lived in London. It has a revolving restaurant near the top and has been closed to the public since 1980.

It was a rare honor for us to be hosted by BT CEO Ian Livingston and his top team of managers. This giant European Telecom is quite a surprise, very innovative and very aggressive. You might expect the opposite. Yet it is the US telecoms that appear slow and Luddite in comparison.

The innovative energy is caused by strict European Community regulations that ensure a level playing field for competitors. This is unlike the US system, which seems designed to prevent new competitors from entering markets and results in telecoms companies that turn-off mobile phone functions and control what applications and services can be offered.

I met quite a few of BT’s top management team and all of them exude a spirit of industry and innovation that was very refreshing. The leadership for this culture comes from the top with CEO Ian Livingston.

A stand out is JP Rangaswami, Managing Director of Innovation and strategy at BT, who has managed to craft a team that shares his passion for innovation. And he writes a very good blog: confused of calcutta — a blog about information

Originally an economist and financial journalist, I’ve been an accidental technologist for over a quarter of a century. I’ve spent most of my adult life working in that strange space where finance meets technology, for a number of very large firms.

Also, I want to pick out for extra special mention and attention: Sian Baldwin, Director of Broadband & Content Services at BT Wholesale. Ms Baldwin is extremely impressive and was recently recognized as one of the top managers under forty in telecoms. (Photo by Renee Blodgett.)

It was an excellent evening in a spectacular setting with one of the top corporate innovative teams in Europe. I’m always impressed with the access I continually get to such top people. (I’m just a guy with a laptop.)

Here are some more views of this evening from my fellow TGers:

Craig Newmark was very impressed that Ian Livingston interacts with customers:

Apparently the guy publishes his email address, and gets a few customer service emails every day. He answers or delegates each one.

I don’t believe the CEOs of AT&T or Verizon do that, nor do they have any direct reports doing something like this. (Related: this is why a President needs to keep his Blackberry.)

cnewmark: Ian Livingston, CEO, British Telecom

Renee Blodgett has a gallery of photos from the event:

down the avenue: BT Tower by Night

Backstage Pass- WDYDWYD

Susan Bratton is doing a meme — WDYDWYD — Why Do You Do What You Do during the Traveling Geeks’ week in London and Cambridge. She asks interesting people to put their name and URL on a piece of paper, and then give a short statement of “why I do what I do” and she photographs the person with their paper. Susan has been doing this all week and you will find her WDYDWYD memes interspersed throughout the blog.

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Address Books Supported by the New Contact Uploader in Skype 4.1

I recently met Neil Dodd of Skype in London and go the low down on Skype’s new 4.1 release. Neil says Skype now supports the following contact mangement and email systems and address books so you can easily grow your Skype address book.

Here’s the list of supported services:

Gmail, Windows Live Hotmail, Yahoo, AOL, MSN, 163.com, Daum, FastMail, Indiatimes, Interia, Libero, mail.com, mail.ru, Microsoft Outlook, Microsoft Outlook Express, mynet, Rambler, rediff, SINA, Wirtualna Polska and Yandex.

UK Diary: Monday – Reboot Britain – The Traveling Geeks Help Out

Monday morning several Traveling Geeks take part in the Reboot Britain conference organized by NESTA (National Endowment for Science, Technology and the Arts).

Howard Rheingold:

The day starts with an exercise in cat-herding, with the whole crazy crew piling into three London taxis. Try putting any five of those rather strong individual personalities into an enclosed space and “intense” is the only word for it.

… It was the first time I had spoken publicly about a subject I’ve grown passionate about – 21st Century Literacies. You know you’ve hit the mark when people are still sitting at the end of the last session of the day. I finished speaking, acknowledged warm applause, sat down — and people kept sitting. So I got back on stage and fielded questions for another 20 minutes. Thank you, London, for making my day!

http://www.smartmobs.com/2009/07/07/reboot-britain-first-stop-on-traveling-geeks-tour/

There were lots of interesting panels.

Renee Blodgett:

On the panel, “is the web female?” moderated by BT’s JP Rangaswami, four women talked about their opinions around a) what does the web ‘being female’ mean and b) should there be the “divide debate” at all?

…The debate in the hallway was mixed but most didn’t feel that technology was geared towards men. They haven’t been to Silicon Valley I was thinking. 99% of my client CEOs and head honchos have been men as have the majority of their engineering team. There’s always a token woman or two among us but I never feel as if they’re the main decision drivers. Bear in mind that this is the majority of my experience but not all.

down the avenue: Is the Web Female?

Renee Blodgett posted a short video of Jeff Saperstein’s talk:

http://www.youtube.com/watch?v=1Pr9ePqvm84&feature=player_embedded

Craig Newmark was on a panel talking about his favorite topics.

Meghan Asha:

FixMyStreet.com: A website that allows users to report, view, or discuss local problems (like graffiti, street lighting, or broken paving slabs). Craig plans to employ a similar site in the United States. Thus, using social media to employ change in the public sector.

GovLoop.com: A social network that connects the government community. You can join if you’re a government employee, organization, contractor, or student. This social network cuts through the bureaucracy, empowering government officials for change.Check out Craig’s blog, he plans to lead grassroots effort using social media growing the engagement of others from millions to billions in the next 20 years.http://meghan.nonsociety.com/lifecast/136352109–

Here are Craig’s thoughts…

My focus was on how a lot of people in the US, gov’t and private industry, know how to get stuff done. That’s equally true of the UK.

That is, there’re already a lot of solutions out there, but getting people to work together is required. Online social media can be used to do that.http://www.cnewmark.com/2009/07/at-rebootbritain-tech-and-risk-taking-can-help-restore-a-govt-and-an-economy.html

UK Diary: Monday – A Meeting With Intel’s Government Guy

Monday morning the Traveling Geeks are off to the Reboot Britain conference organized by NESTA (National Endowment for Science, Technology and the Arts).

But first we have breakfast with Tristan Wilkinson, Intel’s Director for Public Sector for EMEA.

Renee Blodgett:

He tells us about a program called One Goal which will be launched in August and piggyback off the South African World Cup. The goal is to get 30 million online signatures in an effort to help make poverty history. Take note: 75 million children still don’t have access to primary school education in the world.

down the avenue: Redefining Digital Inclusion

Mr Wilkinson said he wasn’t much interested in technology but what technology could do for people and for countries in terms of improving the quality of life through better economic opportunities.

Tom Foremski:

He posed an interesting question: Do the people that enjoy the benefits of the digital economy have an obligation to help those that don’t have the same access and skill sets?

UK: Digital Inclusion And The Moral Obligations Towards Tech Education – SiliconValleyWatcher

We discussed the technology divide or was that the wrong divide to consider these days?

Ayelet Noff:

Scoble, part of the TG party, also reiterated the idea which he calls the “Friend Divide” – this is to say that even if you have a computer and are able to get online, you’re still at a major disadvantage to people who have already built a rich network of friends which they can use to get and spread information.

Blonde 2.0 » Blog Archive » Traveling Geeks – On the road in the UK

Interestingly, Mr Wilkinson doesn’t think much about social networks. He says he’d rather be climbing trees with his kids. The TGers gang up on him about this and by the end of the meeting he says he will rejoin Twitter. You can find him @IntelTristran.

He later posts on Twitter: “Reflecting on the day, deciding social networks can’t be ignored any longer.” And he’s kept it up, tweeting 6 times on July 9th. Our work is done.

JD Lasica conducts a quick interview with Mr Wilkinson:

Intel exec on social media literacy from JD Lasica on Vimeo.

UK government terms used differently

Well, I was confused at the start of the Traveling Geeks tour, but have learned a coupla things. This is my (over-simplified) version.

The "government" in the UK is the majority party, who selects ministers including the Prime Minister.  It's somewhat analagous to "administration" in the US. (The majority might be a coalition.)

There's no formal transition period in the UK, and far fewer political appointees.

The opposition party maintains as "shadow cabinet" which is ready to replace the existing cabinet immediately.

Feedback appreciated, I'd really like to get this right.

UK Traveling Geeks tour: a (mediocre) slideshow

(Yes, I’ll keep my day job. for photography and writing by serious bloggers and journalists.)