Archive for 'Videos'
Kwaga and Skimlinks Recap
Howard Rheingold- 21st Century Literacies
Howard Rheingold’s message is that we need to attend to 21st-Century literacies. meaning that we need to know (or learn) how to sort out the good from the bad.
Howard suggests the critical skills are: attention; participation; collaboration; network-savvy and critical consumption (what Howard often calls crap detection). (more…)
Tech Recap from Traveling Geeks
JD Lasica interviewed me (for socialmedia.biz) about some of the tech we used on the Traveling Geeks trip to London. Topics covered are connectivity using cellular modems (provided by BT), the FeedWordPress plug-in, Flip (Mino and Ultra) video cameras, video streaming (on Nokia n79 using kyte.com), Google Latitude…
You can download and use Google Latitude in the US, but you can’t download Google Latitude in the UK because it is “voluntarily” blocked by BT for privacy reasons (it discloses your location to others).
I just can’t say enough about how much use I get out of the little Flip MinoHD and UltraHD video cameras. I use them for all of my interviews now, and for shooting “trailers” to serve as proposals for projects. (more…)
My6Sense Updates Us
Barak Hachamov and the My6Sense team gathers in Palo Alto to talk about their updates and upcoming iPhone app.
Wise Advice From a Wise Geek
Advice from Jeff Saperstein on Changing Careers
While I was in Cambridge on the Traveling Geeks trip, I decided to interview one of the wisest geeks I know- Jeff Saperstein for some tips on how to make the switch. If you’re at all looking to change careers this is the video for you.
[vimeo 5700747]
10 videos from eConsultancy roundtables
From eConsultancy:
A few weeks ago Econsultancy hosted the Traveling Geeks roundtables in London, where the US digerati turned out in force to discuss and debate trends and issues.
The Geeks – featuring the likes of Craig Newmark, Robert Scoble and Susan Bratton – found that there is far more in common between the UK and US than is sometimes suggested, albeit with some notable differences (“fear of failure”).
The UK-based attendees included Poke’s Iain Tate, lastminute.com’s Marko Balabanovic and Steph Gray from the Department for Business, Innovation and Skills.
After the roundtable discussions had taken place we shot a little bit of video, where we interviewed a bunch of the attendees to figure out what they’d learned from the day. Do check them out…
Make Poverty History
Intel’s Tristan Wilkinson introduced me to Chris Ward from Comic Relief while I was in the UK.
He’s working on a campaign called 1GOAL that goes live on August 20th. 1GOAL’s mission is essentially to make poverty history.
As an official partner of the FIFA 2010 World Cup in South Africa, 1GOAL is an initiative from the Global Campaign for Education based out of Johannesburg.
Their aim is to secure 30 million people to engage in this campaign globally (by signing a digital petition) so that by the end of the World Cup, the noise around the issue of getting every child into education by 2015 (as Governments promised in 2000) is so loud that countries who have to act now to keep their promise feel compelled to do so.
The campaign is being backed by many Governments, faith groups, the private sector, celebrities and footballers and it is very much felt from within the sector that this is the one MDG that could be really achieved.
They have already received support from major names such as Gordon Brown, Nelson Mandela, Bono, Richard Curtis, and Kevin Rudd (Australia PM).
Over 200 countries will be involved in this initiative; Africa is obviously a key target for generating interest and signatures for the campaign – along with USA, Brazil, Japan, Australia and countless others.
Keep your eyes open for more information as the campaign goes live in August and if you have an opportunity to support them, please do. Doesn’t every child deserve an education?
Reaching Advocates and Influencers
Rather than blasting out advertising indiscriminately to everyone, firms are finding they can target individuals who like their brand and can influence others to see the brand more positively. There are more and more ways to find out who your brand’s advocates and influencers are. That’s because software is now tying the data together so we can actively decide how to reach and, more importantly interact with, our passionate customers. Social media allow us to openly and transparently interact with and have conversations with our customers.
Susan Bratton, JD Lasica, Renee Blodgett and Robert Scoble discuss these aspects of marketing and customer relations in this roundtable in Cambridge as a part of Traveling Geeks 2009.
Companies must go where their customers are
Companies are using social media to “be where their customers are.” In this panel, sponsored by Omobono and East of England International, up in Cambridge on Friday, Susan Bratton talks about this important change of orientation which more and more companies are putting into practice.
Earlier, in London, some of us had similar conversations with companies who are implementing social media strategies to be in closer touch with their customers. One of the companies I spoke with, in a conversation held under Chatham House Rule (meaning “not for attribution” or “off the record” in US press terminology), the head of customer support told me he had opened a Twitter account, reviews around 500 tweets a day, and helps between 10 and 50 dissatisfied customers resolve problems they’d been having with his company. This apparently takes him only a small amount of time (an hour or two, from what he said) and generates a huge amount of goodwill at very low cost, for his company.
I’ve been advising my clients for at least the past year to not worry about “attracting eyeballs to their web site” but instead to focus on making there presence felt “wherever the customer lives online.” In the case of my customers this means setting up Facebook fan pages and Twitter accounts, and then using those to engage in genuine conversations with customers – not one-way marketing-speak.
Oops, almost forgot – listen to what Susan has to say about all of this!
She calls it Social Influence Marketing and it has three core components: 1) Social Listening; 2) Participation; 3) “Appvertising” (Give-to-get).
Social Media forces immediacy of customer support
A theme that came up again and again during our London/Cambridge Traveling Geeks tour was that social media, and especially those that provide “immediate” access to company representatives (such as Twitter), are really changing not only how fast a company can respond to customer questions and problems, but are relocating (dislocating?) where the control of the customer relationship resides within many companies. Twitter provides 24/7 access to company representatives (if they’re actually online), and it shifts the decision point or the point at which the company takes responsibility for a problem, outward from the PR department and “C-level” executives (CEO etc.) to the actual front lines where the company’s employees are talking with the customers! Here’s what Robert Scoble said about this in a roundtable held in Cambridge on Friday. The sponsor of this session, Omobono, also has put up a page about the Traveling Geeks visit.
