Meet the 2014 Travel & Leisure Smitty Award Winners

by on June 9, 2015 at 11:40 am

This year’s Travel + Leisure Smitty Awards recently announced their winners for 2014, an Awards Program which recognizes the companies in the travel and tourism industry showcasing the best and most innovative uses of social media.
I am proud to announce that I was a judge this year, together with Skift’s Jason Clampet, Twitter’s Mike De Jesus, Gogobot’s Travis Katz, BuzzFeed’s Ashley Perez, travel photographer Cole Rise, NBC Today Show’s Al Roker, Google’s Rob Torres and travel social media strategist Ann Tran. We reviewed hundreds of submissions and named winners and runners-up in 30 categories.
Four Seasons Hotels and Resorts took home the most awards with four wins and Virgin Atlantic and The Hertz Corporation received two wins in two categories each. The winners and their campaigns can be seen on, with additional information available by searching #TLSMITTY on social media. The SMITTY Awards is also featured in the Travel + Leisure July 2014 issue which went on stands in mid-June. To celebrate the SMITTY Awards, Travel + Leisure hosted an event on July 9, 2014 at the Refinery Hotel rooftop in Manhattan. Below are a handful of fun shots I took at the event.

Travel + Leisure’s Editor-in-Chief, Nancy Novogrod, Renee Blodgett, and Rich Beattie, Travel + Leisure’s Executive Digital Editor

Above, Four Seasons’ Laura Fairweather

Above, Tadashi Matsushita from ANA (All Nippon Airways), Renee Blodgett and Athanasios “Tommy” Sikolas of ANA (All Nippon Airways)

Above, Rich Beattie

Above and below, kudos to the Hyatt team & a few others 🙂

Above, Travel + Leisure reps from social media, digital and design!

Above, Ruth Moran (left) from Tourism Ireland even made a showing 🙂
Below are the Winners:
Best Use of Twitter: Virgin Atlantic; Runner-Up: The Ritz-Carlton Hotel Company Best Use of Pinterest: VisitBritain; Runner-Up: Explore Georgia Best Use of Instagram: Tahiti Tourisme North America Best Use of Facebook: Four Seasons Hotels and Resorts Best Use of Tumblr: VisitSweden; Runner-Up: Sofitel Luxury Hotels Best Chat/Hangout: Residence Inn by Marriott Best Long-Form Video: Virgin American; WestJet (tie) Best Use of Foursquare or Other Location-Based Services: Four Seasons Hotels and Resorts; Hilton Hotels & Resorts; The Hertz Corporation (tie) Best App or Technology: Roaming Hunger; Runner-Up: Oberoi, Mumbai Best Blog: Butterfield & Robinson; GrandLife Hotels (tie) Best Use of Social Media for Public Service: Montage Hotels & Resorts; Runner-Up: Fairfield Inn & Suites by Marriott Best Contest/Giveaway: The Beaches of Fort Myers & Sanibel; Runner-Up: South African Tourism Best Use of and Emerging Platform: Iceland Travel; Shangri-La Hotels and Resorts (tie) Best Customer Service: Hyatt Hotels & Resorts; Runner-Up: Austin Convention & Visitors Bureau Best Use of Social Media: Independent Travel Journalist/Blogger: Amateur Traveler Best Use of Social Media: Independent Travel Photo Journalist/Videographer: Bohemian Trails; Runner-Up: Let’s Get Lost
Best Overall Use of Social Media:
Airline: Virgin Atlantic; Runner-Up: All Nippon Airways Airport: Singapore Changi Airport; Runner-Up: San Francisco International Airport Attraction: Vail Resorts; Runner-Up: Rocky Mountaineer Car Rental Agency: The Hertz Corporation Cruise Line: Princess Cruises; Runner-Up: MSC Cruises USA Tourism Board/DMO/Marketing Association: Pure Michigan; Runner-Up: Los Angeles Tourism & Convention Board Global Hotel or Resort Chain: Four Seasons Hotels and Resorts; Runner-Up: Fairmont Hotels & Resorts Individual Hotel or Resort, U.S.: Beverly Wilshire, a Four Seasons Hotel Individual Hotel or Resort, Global: The Westin Bund Center, Shanghai; Runner-Up: Ushuaïa Ibiza Beach Hotel Outfitter: Big 5 Tours & Expeditions; Runner-Up: G Adventures Travel Agency/OTA: Expedia Travel Resource: Fathom; Peek (tie) Restaurant/Food Truck/Market: Sam’s Chowder House Non-Travel-Industry Company: Cubavera/Perry Ellis
The Travel + Leisure SMITTY Awards 2014 Jury

Renee Blodgett, Founder and Editor, We Blog the World; CEO, Magic Sauce Media
Jason Clampet, Co-Founder and Head of Content, Skift
Mike De Jesus, Head of Travel and Tourism, Twitter
Travis Katz, Co-Founder and CEO, Gogobot
Ashley Perez, Senior Editor, BuzzFeed
Cole Rise, Travel Photographer
Al Roker, Co-Host and Weatherman, NBC’s TODAY Show
Rob Torres, Managing Director of Travel, Google
Ann Tran, Travel Social-Marketing Strategist

Below is a very short video snippet shot at the event of Rich Beattie congratulating winners and giving kudos to his team. They did an incredible job pulling together yet another year’s Awards event. Kudos to Rich and his team!