Pivot Focuses On Marketers Who Target 18-34 Demographic: #pivotcon

by on October 12, 2010 at 11:02 am

PivotThe Pivot Conference, a new conference dedicated to branding, marketing and social media is coming up from October 17-19, 2010 in New York.

The event singularly focused on marketers who target the 18-34 demographic — their attitudes, technologies and preferences – and the media and marketing that addresses them.

Today, the brand marketers’ job is made even more difficult by the rapidly changing media and the flood of new technologies and tools. Pivot is designed to help marketers sort through these issues, to better understand their customers and the environment, and to come away empowered to create a successful brand strategy and market more effectively to young consumers.

Speakers from Arianna Huffington to Evan Cohen and Doug Rushkoff (who says “Pivot looks to become the TED of marketing conferences”), will share their ideas and experiences and provoke ‘Aha!’ insights among attendees who are targeting the largest, most unique and influential demographic we’ve seen in 50 years.

Pivot partners Magic Sauce Media and We Blog the World are able to extend special pricing to attend for only $995. Please use the discount code MPPC401 when registering at pivotcon.com.

Highlights of the agenda include:

• Who Are You? Profile of the Always-On Consumer

• Mind the Gap: Measuring the Divide Between “Us” and “Them”

• Motives and Motivations: What Drives the Always-On Consumer

• Media and Advertising at a Crossroads

• The New Marketing Organization

• New Rules of Engagement: Listen, Engage, Measure

• Social Marketing: The Grand Experiment