Traveling Geeks

DishyMix: Susan Bratton Podcasts & Blogs Famous Executives 2009-07-20 20:22:12

One of the most impressive companies with whom I met earlier this month in England on the Traveling Geeks tour was Basekit. Founded by three Welshman and now being headed by Juan Lobato, Basekit is an evolutionary step in technology for web designers and developers. Basekit is a web site builder and content management system; a better way to create web sites. It is a live online (cloud hosted) browser based application that enables the creation, deployment and management of dynamic CMS web sites for businesses.

Basekit Executives

Their are many template-drive and drag and drop form builders as part of the application, but the process that allows a designer to import photoshop (.psd) files directly into Basekit to create a ‘template’ seems to me to be the most valuable and time saving attribute of this very helpful site creation tool. Now a designer doesn’t need to code their designs into html / css templates – Basekit does it all for them. Users can then access the CSS / HTML from within Basekit (if they wish), once Basekit has transformed their design into a flexible web template.

Here’s my Q&A with Richard Best.

Tell me a little about yourself and how you founded Basekit :
Basekit – head office in Chepstow, South Wales.
Simon Best ( CTO & co-founder ) – age 30, Welsh.
Richard Best ( Commercial Director & co-founder ) – age 33, Welsh.
Richard Healy ( Lead Developer & co-founder ) – age 27, English.
Juan Lobato ( CEO ) – age 36, Spanish.
Simon and Richard Best set up their first web tech business in 2002 – with Richard Healy joining in 2003. The 3 of us went into business together in 2005, setting up a web agency which worked both on internal web tech projects and external SME web site projects.
Juan joined the team at the start of April 2009, bringing commercial management experience mixed with an additional injection of entrepreneurial flair.
We started to develop the Basekit concept in 2006. The Basekit concept was founded out of our experiences building web sites for SME businesses. We noticed that many of the small business sites we created for customers had very similar features, and the vision of BaseKit was to make it really simple to build these sites. We initially developed Basekit with a view to using it internally; but quickly realised its potential as a product in its own right.
Having developed a working prototype, we entered Seedcamp 2008 and ended up as one of 7 winners out of some 400 European web tech companies. Since then we have secured investment from 2 top European VC’s, and grown the company from 3, to 8 full time employees.
We are looking forward to launching our public Beta in September 2009.

Note: If you are a US web designer/developer and interested in being involved in the private beta, send an email to me at susan at personallifemedia dot com and I’ll introduce you to Richard.
Where did you get the idea? How has the product evolved today from your original concept?
We created BaseKit out of our belief that typical web 2.0 development should be quick and easy, and should not require complex coding skills. The idea sprung from our desire to complete more web site projects, in less time – without compromising quality. By moving the focus away from coding, Basekit users are able to focus on the visual aesthetic qualities of their web projects – making them look better, and work better.
Traditional web development processes are disjointed and convoluted – and surprisingly ‘offline’. We believe web sites (of all things) should be created ‘in the web’.
The Basekit product has evolved from an early prototype (taken to Seedcamp 2008) – which despite displaying some impressive qualities and results, had a very steep learning curve. We now have a much more rounded product, with a highly intuitive and easy to use interface. We have focused a lot of attention on usability – and consistently score higher in usability tests than our closest competitors.

Describe the Basekit service.
Basekit is a state of the art web site builder and content management system; a better way to create web sites. It is a live online (cloud hosted) browser based application that enables the creation, deployment and management of dynamic CMS web sites for businesses. It has been described as, ‘a web builder with an injection of superjuice’!
Basekit will enable users to go further without code than ever before – without compromising flexibility.

Tell us how it works.
It works via an intuitive point and click, drag n drop interface making the creation and management of functional and dynamic business web sites quicker and easier. The ‘coding’ elements are taken care of by Basekit, and become trivial – therefore the user is able to focus on the design / layout of the web site resulting in a better looking, more effective end result.
We believe that ‘web sites’ should be created on ‘the web’. With Basekit, what you see really is what you get – you edit web sites live online in true context.
What features are most used and least used of the feature set now?
This is a difficult question to answer, as we are currently in a private Beta testing stage, running set on site weekly user testing sessions with a range of delegates.
We have some really neat and unique features such as :

i)    A process whereby a user can import photoshop (.psd) files directly into Basekit to create a ‘template’. This means that users do not need to code their designs into html / css templates – Basekit does it all for you! Users can then access the CSS / HTML from within Basekit (if they wish), once Basekit has transformed their design into a flexible web template.
ii)    Custom web forms can be created in a fraction of the time, simply by dropping the individual form fields into the page. Basekit automatically sets up a back end (MySQL) database – so that all form submissions are stored in the ‘back end’ of your site. This data can then, of course, be used dynamically.
iii)    Instant database creation. Create databases in Basekit simply by copying and pasting data from an excel spreadsheet. It really is that easy! Again, this data can then be used / displayed dynamically.

Who are your target customers? Be as specific as possible.
Our primary market research has shown that most small businesses currently source the creation of their web site through ‘web designers’ (74%).
Basekit was initially conceptualised and created out of our own needs (as a small web agency) to create, deploy and manage small business web sites in a quicker, easier and more effective way.
Therefore, our go to market strategy will initially be focussed around the ‘web designer’ channel. For them, Basekit is a faster and better way to create, deploy and manage small business web sites. The Basekit platform is flexible enough to accommodate existing web design workflows and can enable web professionals to do more with the capabilities they have.
Basekit delivers particular benefits to the ‘designer’ end of web designers – with Basekit helping them to focus on the visual aesthetic qualities of the web sites they create, with all dynamic coding elements taken care of for them.
In addition to the web designer channel, we can also target small business segments directly either with a Do It Yourself web builder offering for the 26% of ‘tech savvy’ small businesses that favour this method, or as an assisted set up service where we act as web designer rapidly deploying small business web sites at an increased monthly fee.
What’s the #1 reason your customers will use your service?
There are many reasons why people will use Basekit, but the number one reason is that it is an ‘enabling’ technology. It ‘enables’ users to create dynamic, functional web sites quicker and easier than ever before – without having to write a line of code (although for the coders out there, access to code is ‘optional’ !).
What are the first features you hope to launch? What’s the feature roadmap?
We have a very defined set of features that we are in the process of implementing for our public Beta launch in September 2009. We have deliberately held back on locking our feature roadmap beyond that point, as the important thing for us will be listening to our users and developing the features that matter to them.
Who are your competitors?
We truly believe that there is no direct comparative to Basekit. But, we have identified our 3 closest competitors as Square Space, Light CMS and Goodbarry.
What do you need from the market to be successful?
Lots of delighted users, who LOVE Basekit so much they tell all their friends!
On a serious note, we feel strongly that the market is ready for Basekit; in fact it is well over due! We built Basekit out of a genuine need – a need which others can relate to. Web development should not be so hard, and Basekit is here to make it much easier and much quicker.
We hope that in the future people will look back and wonder what life was like before Basekit.
How are you doing on funding?
We have secured funding from 2 top European VC’s – who have not only helped to finance the company, but also provide invaluable support to the business on an operational and strategic level.
We are looking to bring in a further funding partner by November 2009.
What is your business model? How will you monetize?
Basekit is free to try and free to use to develop a prototype web site. Once a user deploys a web site, a monthly subscription fee (per site) is charged. This fee is similar to existing hosting fees, therefore we are not creating a new market but rather being a disruptive substitution for traditional hosting models.
The monthly fee paid per web site deployed in Basekit increases as new features are added to their basic package (e.g. capability to update content, email marketing, promotion, eAccounting etc.). Once web sites are deployed in Basekit the switching costs are always above the price sensitivity of substitutive offers making the lifetime value of each web site high. In fact, we estimate that the net present value of each web site deployed could be more than £1,000.
What kind of US partners would help grow your business faster?
The ideal US partners for us would be people / companies that have either :
a)    Cracked the US SME market.
and / or
b)    Cracked the US web designer market / channel.
and / or
c)    Has a major sphere of influence over either of the above.

Related articles by Zemanta

• Speed Dating with Tech Entrepreneurs in London “US/UK Speed Date with SeedCamp Winners” as Part of the Traveling Geeks Blog Junket #TG2009 (blogs.personallifemedia.com)
• The Codeless Website: Four Awesome Tools for Creating Cool, No-Tech Sites (readwriteweb.com)
• Template CMS Based Websites (smtusa.com)

Renee Blodgett & Sarah Lacy discuss the London Tech Scene

While participating in the Traveling Geeks week in London, and checking out the start-up scene in the UK, I had the opportunity to interview a few of my fellow travelers about their impressions of the London tech scene. In between our busy schedule, I appreciated the chance to speak to Renee Blodgett and Sarah Lacy.

Renee Blodgett is the CEO of Magic Sauce Media, a strategic communications, social media, and branding consultancy, co-founder of Traveling Geeks, founder and producer of We Blog the World, a blog dedicated to global storytelling and the latest developments in social, cultural and technology trends and blogger of Down the Avenue .

Renee discusses the difference between UK and Silicon Valley start ups. Her impression of the London tech scene, after having previously lived in England, was that the UK is not really a start-up culture. They are more reserved and still trying to get their head around social media and remain reliant on traditional media, like radio and television. According to Blodgett, the UK is not really a start-up culture.

Sarah Lacy is the author of Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0. She is also Editor At Large at TechCrunch, a reporter for BusinessWeek, and also co-hosts the Yahoo! Tech Ticker.

Lacy provides some important insights on the current state of the economy. She points out that UK-based start ups are feeling the consequences of the economic downtown far more than start ups in Silicon Valley. A long-time observer of the UK tech scene, Lacy has seen that many start ups have failed, yet there is definitely potential to excel. Several companies have done very well. What is the secret to their success? A strong business model, concern for metrics, and a focus on profitability. Lacy also agrees with Blodgett that the UK isn’t as into social media. While Israelis love social media and are relentless, the British are more reserved and restrained.

An Interview with Zemanta’s Tori & Qype’s Hunter

Talking to Zemanta’s Andraz Tori and Qype’s Andrew Hunter. Click play to hear their story.

A Chat with BT Openzone’s Chris Bruce

Below I’m chatting with BT Openzone’s CEO Chris Bruce at the top of BT Tower in London last week during a dinner BT hosted for the Traveling Geeks.

We used their dongles on the road from London to Cambridge and back again. It’s essentially the equivalent of the Verizon EVDO card I have for my Thinkpad.

£9.99 gives you the dongle and works for people who have a Home Broadband (ADSL) Option 3 connection – with 1Gig 3G access for 18 months and an array of other features including unlimited wifi.

Prices for other packages vary depending of amount of 3G Gigs per monthly usage and features of the ADSL broadband.

For pure pre-pay customers, the cost of the dongle cannot be covered by a monthly usage charge and so the cost is obviously higher.

Skimlinks Navarro & Kwaga’s Leval and Bezy

At Seedcamp in London this month, I talk to Skimlink’s CEO Alicia Navarro and Kwaga’s founders Philipe Leval and Eric Bezy.

British Consulate General’s Matthew Whiteley

A chat with the British Consulate-General of Los Angeles who talks about his interest in U.S. companies wishing to expand their business into the U.K. market.

An Israeli’s Take on UK Startups

Ayelet Noff of Blonde 2.0 and contributor to TechCrunch Europe, The Next Web and Social Media.biz, talks about her experience on the Traveling Geeks tour to London as well as some of her favorite startups. Below, we’re chatting outside the TechCrunch Europa Awards event in London.

Staying Put for a While

I'm about one-third of the way through my 18-month death-march around the world seeking its best entrepreneurs, or as I call it in polite conversation, work on my new book. It's time for a break. Aside from a few day trips here or there I'm sticking in San Francisco for the next six weeks where I'll try to be a better blogger for TechCrunch, a more reliable columnist for BusinessWeek and get more actual writing on the book banged out. I'm going to keep working on learning Portuguese and Mandarin. I'm going to cook dinner for my husband. I'm going to reintroduce myself to my much-stood-up Pilates trainer. And I may even attempt to have a social life again.

I feel mixed about it. Most of me is screaming out for a break from 20-hour flights, endless meetings and the frustration that comes with interviewing someone from a totally different culture, who is frequently speaking a totally different language. (See photo to the right– just moments before a speaking gig. See sadder photo below. Human rights groups are investigating.) On Thursday as I was packing up to leave my hotel in London, scouring for every stray sock or earring, wondering what I'd leave behind this time (sunglasses as it turned out), and hoping I'd allotted enough time for customs, security and the like– I had a crushing feeling of I desperately, desperately need a month off!

But as I reflect on everything I've seen and experienced during the 10 weeks I've spent in Israel, Rwanda, China and London, another part of me can't wait to get back on the road. When I set out to write this book, I didn't totally know what I was getting into, aside from the hope that it'd be important and the certainty that it'd be life-changing on a personal level. The first few months I felt a bit lost and concerned, but now, six months in, it's coming together. I've written several thousand words, discovered stories so dramatic they could be made into films and the big macro themes of book are shaping themselves in my head every day. The book is becoming less of an epidsodic travel narrative and more of a, well, book. As much work as there is ahead, I know now I've got something, and that's a huge relief. (See photo to below taken in a happier, more rested moment. Although note my sad, tired computer is missing an "R" key.)

So as I pause for a bit, I wanted to thank everyone who's made the whole thing possible thus far: Dan Nova for introducing me to Rwanda, Roi Carthy and Orli Yakuel for being my den mothers in Israel, Tom Limongello for, well, everything in China, and Paul Carr for being my unofficial personal assistant in London, while Rachel Bremer set me up with some of the most impressive companies I've seen in the UK to date. Huge thanks also to Endeavor– the experts in emerging world entrepreneurship, and to BusinessWeek and TechCrunch for being endlessly supportive of this suicide-mission. And, of course, Olivia for taking care of the kitties in my absence, and Mr. Lacy for somehow putting up with all of this.

After the break, I'll finish the year with Brazil, China, India, and back to Israel. As always, let me know anyone I must meet.

[PHOTO CREDITS: Ayelett Noff, JD Lasica, Craig Newmark]

JD Lasica’s 6 minute interview with Howard Rheingold about 21st century literacies

If you want the 6 minute version, rather than the 40 minute version of my talk about 21st century literacies, check out the interview JD Lasica did in front of King’s College, Cambridge, UK, during the last part of the Travelling Geeks tour:

Sam Opens Falafel Stand in Brick Lane

I ran into Sam El Abd in one of my favorite parts of London, Brick Lane.

We’re close in age and his background is IT, but like so many I know, got laid off because of the credit crunch.

He talked to him about his dream of opening a falafel Stand in Brick Lane, the first stall in the area’s well known curry mile. (think: best curries in London. They’re hot, but they’re amazing). Listen to his dream. He officially opened it last week.