Traveling Geeks

Visual social bookmarking: Innovative, but will it fly?

Fresh off the plane, I’m on the road with the Travelling Geeks, and the first startup on our schedule is an innovative Paris-based social bookmarking operation, Pearl Trees. Their founder and CEO, Patrice Lamothe, says the site offers users a new way to “curate” or organise their lives on the web.

They’ve secured about US$3,5m in funding for what is essentially a type of visual social bookmarking site, offering a relatively unique drag-and-drop interface. The site, which has been in development for about 7-months, relies heavily on Flash. As far as I can see, it’s essentially a del.icio.us, but with a visual twist, offering a tree-like structure in which to categorise and store your bookmarks. It also offers a nifty, generously-sized real-time preview of the sites you have bookmarked.

The UI may appeal to some, but not to others. I’m in the camp of wanting simple UI and getting my bookmarks quickly (and del.icio.us and Google bookmarks does this very well for me). For me, social bookmarking sites are essentially utility sites, so its interesting that the creators of Pearl Trees went for this highly visual, more complex approach. In my opinion, simple interfaces and simple HTML sites may work better for utility sites such as these.

Pearl Trees is still in Alpha (0.4.1) and by Lamothe’s own admission it’s still early days. What they have achieved is impressive, considering its only been in development for 7 months.

I find it interesting that the site offers no way for a user to search through his or her bookmarks. Lamothe reckons users won’t need search as a result of the unique way they are categorising and storing information, although he later concedes its something they may look at. Search feels like a big omission: When my little Tree of Pearls gets busy, I’m going to need a way to access my bookmarks quickly via a search without excessive clicking. Also the heavy use of Flash seems like a barrier to entry to accessing the info quickly.

Pearl Trees also takes us back to a “real-world” hierarchical approach of organising information, which we know tends not to work on the web where information is endless, and you can’t predict what that information will be. So there are questions over how scalable their model is. In the future, as my Pearl Tree grows large — I may find myself constantly revisiting the hierarchy, trying to manage it, change it and remould it as new information pours in. (I don’t have the time to do this.)

Apart from Pearl Tree’s visual edge, which actually may be a inhibitor, I struggle to find how it differentiates itself from other social bookmarking sites? I guess it may boil down to what type of person you are: Someone who just wants the information or a visual person that enjoys bold UIs that may mirror a desktop experience of storing and filing data.

The genius of Pearl Trees may actually lie in the fact that it appeal to a broader type of user, and not the early adopter crowd. In many ways social bookmarking sites like Digg, del.icio.us haven’t really ventured very far outside the tech-savvy, early adopter markets. However lyrical I wax about them, my mother is unlikely to ever use these sites. However she may use something like Pearl Trees, because the UI will make sense to her: It looks and works like her desktop.

Pearl Trees is a good start, and I generally like their approach. I think they are on to something if their plan is to target a broader type of internet user, and I predict Pearl Trees will evolve quite radically (maybe into something else) as the founders continue to build, interrogate and innovate around their creation.

tags: Paris startups, pearl trees, social bookmarking

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Pearltrees Beta Launches on Wednesday: Will Let You Archive the Links You Share on Twitter

At this year’s LeWeb conference, Pearltrees will launch the beta version of its bookmarking and curation service. In this beta, Pearltrees will introduce some interesting features for Twitter users. Starting Wednesday, Pearltrees users will be able to connect their Twitter accounts to the service. Pearltrees will continuously scan your Twitter account and index every link you share on Twitter. Currently, shared links on Twitter are often quickly forgotten, but thanks to the new Pearltrees connection, you will be able to easily create an archive of all the links you have shared with your friends.

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The Traveling Geeks land at Le Web

Go to dinner with the geeks and you’ll get lots of photos taken

Let me set the scene for you. More than a dozen geeks have traveled to Paris for a weeklong tech odyssey culminating with coverage from France’s premier Web 2.0 conference, Le Web. I’m having a hard time trying to determine what the difference is between “Le Web” and “The Web,” but as far as I can tell, it’s soft cheese. (more…)

Building out infrastructure for a Traveling Geeks tour

The Traveling Geeks are at it again. This time the destination is Paris for LeWeb and some other tech meetings.

Organizing a tour for 15 geeks was a nightmarish task for TG Co-Founder Renee Blodgett, who worked for weeks to put this one together – much shorter lead time than for previous tours. And her co-organizers Eliane Fiolet and Phil Jeudy, plus two web developers, did a heroic job.

The online developers were tasked with creating the new web site, but I came in for the last few weeks to preside over one of my (current) specialties –  ensuring that we can mash information together in real time. Here’s what it required and what I learned:

{Eliane’s photo-mosaic of the geeks – at left.}

This trip is largely a different set of geeks than for the UK, with only Renee Blodgett, Tom Foremski, Robert Scoble and myself overlapping from the summer UK visit.

The issues: 1) mashup of geek blog posts; 2) Flickr photos; 3) conferencing.

Pickup geek’s writing from their own blogs: The biggest issue is to create a central web site that incorporates information from all of the geeks while they’re on the road. You can’t ask busy people to write up duplicate posts for a central blog — they’re busy writing for their own blogs. So the answer is to syndicate their blog posts — pick up posts from their blogs, copy them to tg.planetlink.com and insert them there, with a minimum of fuss. Ideally this is a 100% automated process. Well, surprisingly, this still is a very hand-built kind of process, although once you’re done, it can run 100% automatically. Underneath everything the site is built on WordPress, which supports blogging as well as more “static” pages. There’s a neat WordPress plug-in called FeedWordPress^[1] that lets the blog read RSS feeds from each geek blog and copy the relevant posts over to the TG blog for republication. But things have gotten more complex since the geeks visited London… now we need to not only bring in blog posts, but we need to deal with Twitter streams, Twitter hashtags, Flickr photos and YouTube channels. Our “bloggers” are no longer simply bloggers.

Mash multiple feeds together: OK, so some of our bloggers have several places where they interact online. The trick is that most of these now present/expose RSS feeds, and you can read and manipulate data from those feeds to create a single mashed feed that contains only the information that you want to use. Yeah, Flickr, YouTube, Twitter, all present RSS feeds that let you get at your photo-stream, your video-stream, and your tweet-stream. The trick here is to use Yahoo Pipes^[2] to mash them together. Pipes will read multiple blogs’ RSS feeds, check to see if there are blog entries in a particular category, and then mash only those articles into a new RSS feed that Yahoo Pipes creates. The system is so flexible that not only can it recognize categories, but it can search through the text of a blog entry or any of the other characteristics that typically appear in an RSS feed. If one of our geeks has, for instance, three feeds, Pipes can filter each feed according to different criteria, and then can merge them together into a single feed, with things interleaved chronologically, that I can have FeedWordPress read and digest. (FeedWordPress can’t do this mashing of multiple feeds…)

Mashing the geeks’ photos: On the UK trip we used a couple of tools to help manage photos. One of those was MobyPicture, which lets you upload a photo once and have it copied to your accounts on multiple online photo sites. It’s particularly useful for mobile phone users, and there’s also an iPhone app, which I find very handy. Though I do love Moby, on this trip we didn’t need this kind of multiple uploading, so we gave all of the geeks access to a Flickr group Traveling Geeks, making the membership “Invitation only” but the viewing “Public.” They’ll upload to their personal accounts, mark the photos for the group, and we use the flickrSliDR slideshow maker to then include all photos, even the most recent, in a slideshow.

Zorap: This hot media-sharing space provides video, audio (mp3), photo and other media sharing within a common space (a room). The tech is rather demanding, so it’s not for the faint-of-heart and you’d better have a fast computer, but when it works it is marvelous. Multi-way (not just two-way like Skype) video conferencing is coming of age.

We are counting on broadly-available wi-fi support at most of the venues in Paris. Orange is supplying us with 3G connectivity to fill in when we can’t find wi-fi. Over the last two days (on my way to Europe) I have used a 3G iPhone tethered to my MacBook while on the California Zephyr (rail in the US) for 5 hours, and wi-fi on American Airlines (excellent bandwidth) within the US. So more and more I’m becoming accustomed to haveing a connection wherever I go.

[2] Yeah, I’ve used Yahoo Pipes for some time now.

[3] Yahoo Pipes has a problem with Typepad-generated “categories” that took me some hours to puzzle out. Typepad “categories” have an extra layer that appears with the XML of an RSS feed that makes filtering impossible if a post has more than one category. Rather than create a whole inscrutable article about it, let me point out that a solution has been developed, which consists of breaking the categories out into a list and then processing the elements of that list rather than trying (unsuccessfully) to parse the malformed feed. I’ll have to write an article on this later.

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Traveling Geeks Head to Paris

Europreneur Secrets- Favorite Web Aps from Ann Cotton, Camfed

Favorite Web Aps of European Entrepreneurs I met during the Traveling Geeks Trip.

This is seventh in a series where I take JD Lasica’s meme “Coolest Power Tools” on a “spin” to see not what our US geeks are using, but what our European Brethren find as their favorite aps. This has been a really popular series with my blog readers. It’s fun to learn about new aps and see that some of our favorites are highly used in the UK and now in Africa too.

Here is a list of “geek tools” from Ann Cotton, the amazing, beautiful, powerful woman who started and is executive director of Camfed. (more…)

Example Of a Great Viral Video Commercial

Guest Post written by Ilan Peer

Advertising for television industry used to be formatted into 15/30/45 second spots but the internet has changed the industry drastically. The audience on the internet now makes up for more views than the number of views one can get through television advertisements (Tivo has a lot to do with this also).

Television advertisements have a longer viewing life when they are placed online. The advertising firms now air the ads on tv first and then upload them to the web with the hope that the video will turn viral. (more…)

Unilever Fires Ad Agency of 16 Years & Goes Crowdsourcing

The beginning of the end. Unilever goes the crowdsourcing route to spruce up TV ads and recruit creative ideas.

After 16 years of using the same ad agency, they’re throwing up a $10,000 prize offering for the best creative marketing ideas.

Turning to the masses for ideas is increasingly hip and less expensive. That said, a mastermind at the helm to gather and choose the right ideas or more likely, mix of ideas is also increasingly important.

This is where marketing has to sit and the hat it needs to wear. Forget those MBA hats. When I look at candidates, I think: are you creative and strategic, can you act intelligently and balanced on the fly, be more flexible than anyone else I talk to, and multitask in a flurry of incoming and outgoing noise? (more…)

Traveling Geeks’ favorite online power tools

The Traveling Geeks’ tour of the UK this summer was one of the most intense junkets I’ve ever been sucked into. Among other things, I gave my first major talk at Reboot Britain about 21st Century Literacies. One of the nice side-projects is JD’s survey of the geeks about our favorite productivity tools. Check out Coolest power tools of some top geeks: (more…)

Europreneur Secrets – Scan Biz Cards with Your Mobile: Jack Lang

Favorite Web Aps of European Entrepreneurs from Traveling Geeks Trip

The geeks are digging up some fun new things which may be new to you.

I’ve queried some of my favorite new friends from Amsterdam, London and Cambridge about the tools they love. Here’s the fifth response, from Jack Lang, EIR at University of Cambridge, Serial Entrepreneur and Angel Investor. Jack is also the author of  “The High Tech Entrepreneur’s Handbook.” (more…)