Traveling Geeks

Google+ has been “out” in limited beta for close to two weeks now — give or take — and I finally found a window to explore. I waited of course for the same reason I waited on Facebook when it was new…an early version of anything means I’ll lose a days (no weeks) of my time. Testing early products is a time sync yet if you’re in the technology industry, time waste away in front of big and small monitors alike, hour after hour after hour. We’ve all been there.

Because it’s Google, you can’t really ignore it. Unlike the zillion other social media and so called “productivity” apps I get pitched on a regular basis, Google is the giant Big Brother we all hate and love and bottom line, if you don’t know what they’re up to at an intimate level, it’s hard to walk tall in Silicon Valley.

And so I dove in like a lion who hasn’t eaten in two days, the same way I dive into all apps…it’s one of the reasons product management and UI gurus love me if I actually commit to the time, which is becoming harder and harder to get me to do.

After four hours, I had the same reaction I do after spending time on any new “tech tool or service” that takes me away from time in the physical human world. Do we really need another social network?

Of course I get why Google is doing this and would do the same thing if I were them. Facebook is the closed wall garden giant that has millions of us couped up inside their massive restricted “room” and there are so many things they do wrong, why not take a stab at it if you had the budget the size of Google?

On the surface, you might think this is Facebook with a Google-like UI, but without the apps and bells & whistles since its still so new. But Google has other plans and those who have worked with them on partnership deals know that they cross their t’s, dot their i’s and have nothing but a leadership position in mind.

What intrigues (and also exhausts) me more than anything about people’s behavior whenever a new “platform toy” comes to town, is how consumed early adopters are, myself included.

By consumed, I don’t just mean getting an account and inviting friends into your new “system” (like we all need another “system of people” to manage), but the hundreds of comment threads speculating whether Google+ is going to be the platform which will nuke Facebook for good. (all 700 million Facebook users that is).

How many comments posing questions have you seen that ask: how much time have you spent on Facebook and Twitter since you started using Google+? Of course, the early adopters are spending all their time on Google+ because it’s still a novelty and part of it, dare I say it, is the curiosity to see who’s on it early, what they’re saying and doing and to score some kind of unknown points or badges we don’t even know about yet. Oh yeah baby, I’m an early Google+ user and that makes me a cool cat. Remember that Buzz Lightyear was glamorous and hip compared to Woody when he first arrived on the scene but it was Woody who Andy had the hardest time giving up at the tail end of Toy Story 2.

Yet, we all flock to the new glamorous toy in hopes that they’ll do a better job than Facebook and then we’ll spend massive amounts of times (weeks not days) rebuilding our network on ONE more place on the web. And of course Google unlike Facebook won’t be a walled garden or use our private data for any other purpose than usefulness for their customers.

Google+ is more than just another new social network and about keeping in touch and you can guarantee Google is thinking far beyond its initial feature set than what we see today, yet we’re all spending a helluva lot of time in it. BTW, I think it’s shocking that Google Apps don’t currently work with Google+, something you think they’d sync up before their launch, beta or not.

What is cool is the ability to select and toss people in circles. It’s also fun and addictive, far too addictive in fact to be healthy. The UI is sweet, however it is still too cumbersome to add people to categories, especially when you want to add someone to more than one, which I do often.

Note that while my geekier friends tell me tagging is enuf, I want my damn categories – it’s the way my brain thinks and works, so having a “circle” that is geographical as well as topical is important to me. 

The + seems to be the key thing here, but in order to use it, guess what? Your profile needs to be public. The “wear your life on your sleeves and in every corner of the Internet” folks always say to me, “give it up Renee, privacy is dead” yet perhaps some of us still want just a little corner of privacy we call our own after hours of being public public public everywhere, all the time. People forget how valuable our check-in and content contributions are to Google, Foursquare and big brands. 

Having a public profile of course makes our posts more useful to everyone else in your network, but that info is more useful to Google and all the vendors and brands who want to sell something to you. Don’t get me wrong; I’m a huge fan of human curation as an integral and wedded partner to search in order to improve the experience we have today, but at what point do you sit back and ask how valuable your time is and when companies will start giving something back and I don’t mean making me mayor of Hooters and giving me a free coffee every tenth check in.

Google says of +’s value and having that public profile: “this helps people see who recommended that tasty recipe or great campsite. When you create a profile, it’s visible to anyone and connections with your email address can easily find it.” They do note that your +1’s are stored in a new tab on your Google profile which you can show to the world, or keep it private and just use it to personally manage the ever-expanding record of things you love around the web. Here’s a link to their video which takes you through the why +1 and how to start using it.

I’ll admit that the latter is very useful as a curation tool and the UI is definitely more consumer-friendly than predecessors and others in its league who have been trying to make some headway for years.

While we’re on the topic of UI, creating a comment from the upper right is annoying. Perhaps its just that I’m so used to being able to do it from a box in front of me but it “feels” like an extra step. Also when I post a comment in Facebook I simply hit return and it posts automatically whereas in the Google+ window, I have to physically hit that green post comment button.

I’m also not a particular fan of the UI for uploading photos. People take their photos personally, whether they’re amateurs or a prosumer shooter like me. There should be a way to organize your photo albums the way you want with a customized display you want your readers/friends to see. And btw, like Facebook, does Google own your photos & everything else you post in its growing social garden? Just curious. You should be too.

The photo feature I do like is the photo display from others in your network – see below: (although what would be much more valuable is to choose who’s photos you see: I’d much rather see more of Thomas Hawk and less of a friend who shoots underlit shots from their iPhone for example).

Other schtuff: there’s a cool incoming feature which allows you to see posts from people who are following you, making it a compelling way to interact with friends and fans without having to follow them back (Twitter model…though lists and streams within Hootsuite make this very doable for me and it is like reading 6 newspapers from across the world every morning — I don’t mean streams here, I mean accounts…yeah I have that many). Sigh.

This would be an appropriate time to beg the Hootsuite development team: Add Google+ to my dashboard tomorrow please – we’re all far too busy to manage one more tab, one more window, one more stream.

But there we are playing in all these online gardens and spending a lot of time doing so. It’s astonishing to me how much time we spend sharing and consuming in these walled online gardens. Sure, there’s value for us or we wouldn’t be doing it but my point is that there’s more value for brands and marketers and we don’t get a financial high five back for our time. Our valuable contribution of content time. And in Google+’s case, our valuable human curation time. (see Rosenbaum’s book: Curation Nation).

The personalization and recommendation aspsect of Google+ clearly isn’t new (Yelp, StumbleUpon, Digg, Facebook likes, retweets, #FF’s, the list goes on), but coming from Google, that massive Silicon Valley giant that knows how to exude power in the U.S. and beyond, we may all get sucked into yet another massive time sync and build ONE MORE SOCIAL NETWORK.

I saw someone post a comment suggesting that they might replace their Tumblr blog with Google+. Really? I return to my question: who owns that content? If you don’t have the domain, aren’t you placing your valuable contributions and ideas (visual, audio and other) into Google’s hands?

I also think there’s huge value in a site that you create from scratch – your own design, look-and-feel, personality, font — all of it. It comes from you and you alone and there, we can see a more holistic view of what you’re about and what makes you tick. It doesn’t mean that you can’t push some of that content out to Google+, Digg, Facebook or Twitter, but it should mean that you think about what content is relevant for what platform and be discerning about what you share where.

And now, because I do make my living inside the technology industry, I have no choice but to lose time in Google+ observing the every growing circle of people who sign up every day, ensuring that I’m part of a new ecosystem that I can’t afford not to be part of even if I say “NO MORE SOCIAL NETWORKS PLEASE.”

Why? It’s like not going to that god awful high school party that the tacky cheerleader hosted at her house. More than anything you hated going, but not to go meant that you were left out of the conversation and being left out of the conversation is death in social media. I was one of the rare ones who was found at the football parties, the artist parties, the late night on the rock parties and the druggie parties and there was very little overlap between the four.

People had their communities just like they do online today and even though there is always some overlap, you pick a tribe along the way and there you stay. Choosing more than one tribe makes you a great observer of behavior, a great marketer and a great curator but it also means you may not be quite as immersed as those who only choose one and have no interest getting to know or understand another.

In spending hours on Google+ observing behavior of a few of my tribes, one of the things I have noticed is an obvious one: the overlap in “friends and contacts” between people I’ve known for over ten years is larger and our social graph tends to be more alike despite the fact that our tastes and jobs are very different and have even changed along the way.

The other thing that I noticed is just how fragmented my networks are, something you can see within Facebook, but it’s not as visually obvious as it is inside Google+. And, despite how many people I know around the world, Google+ even in its early days is a reminder how many people I don’t know, which left me thinking about something I refer to a lot lately: “we don’t know what we don’t know.”

It could be interesting to try a new exercise: join a new tribe, one which has an entirely new set of contacts from any of your former tribes just to see what it feels, looks and tastes like. If you’re an artist, choose science contacts, if you’re an academic, choose business management ones…(only). Try to play in and engage with that tribe for awhile to see what kind of data you get, the unique distinctions you pick up along the way and what your own contributions and perspectives mean within the textures of a whole new world, a whole new tribe. I digress, but it’s something to think about…

I’m putting on my anthropology and sociologist hat on, the results of which would be nothing short of eye candy for someone like me who has lived in 11 countries and thrives on learning new shit from diverse cultures.

While all of this is interesting, I see the value from Google+’s platform and like the UI despite its limiting features, here’s my point:

• Do you ever wonder whether you’ll wake up one day after spending thousands of hours building and rebuilding yet a new social network and commenting to endless threads of fodder, that it will all seem rather pointless even though it was highly addictive and “felt” important at the time?

• Do you ever wonder that despite social networks’ usefulness in connecting us with others from around the world (trust me, I GET this value as someone who has friends on every continent), that the amount of time and energy you spent trying to keep up with it all (never mind managing your Klout, PeerIndex and influence scores on a daily basis – am thinking high school scrambling to be more popular than the next guy behavior), meant 100 less hours with your kids in a given month or not having that coffee, dinner, or hike with an friend?

• And, knowing, understanding and relishing in the fact that these tools give people who wouldn’t normally have a voice a megaphone (many stories that will make you cry), in ten years, will you wonder how much you could have created or built with the time you were spending commenting to threads and reacting to Twitter feeds just so you could continue to be part of a whole lotta fragmented conversations?

I love what we have been able to do for others (individuals and nations) because of open social networks — have met some amazing people through Twitter and my blog — but I only ask that in the midst of more and more being thrown our way to “manage,” to not lose sight of the magic in a human connection and to make sure we don’t get lost touching hundreds of people through our now Google+ circles when someone close to us wants a physical hug.

Perhaps that’s a bit too deep for the end of a Google+ post, but I don’t think so. Hopefully you get my point.

Perspective and balance people. Perspective and balance. 

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Photo Credits: Curation/Aggregation photo: Espos.de on Flickr and Shopkitson. Curation Desk photo: Shutterstock

Below is a list of winners from the European ICT Awards which took place on June 28th in Luxembourg. The awards took place during the ICT Spring trade show which gathered worldwide ICT innovative firms, 87 revolutionary startups and 2,300 attendees in Luxembourg.

Winners include:

European ICT Media of the Year : French Web

Also nominated: Data News and Computerwoche

European Startup of the Year : Bime / We Are Cloud. Also nominated: Kwaga and Yappoint S.A.

European ICT Innovation of the Year : iNUI Studio SA. Also nominated: Goomeo and Yappoint S.A.

European CIO of the Year : Mr David Wilde CIO City of Westminster. Also nominated: Mr Manuel Fischer CIO Cetrel SA (Luxembourg) and Mr Peter Ligezinski Chief Information Officer Allianz Investmentbank AG (Austria)

 Plug & Play Tech Center selection: 3 firms were selected by Plug&Play Tech Center to enjoy their incubator services during 3 months in California. Prestashop, Badgeville and iNUI Studio SA

Below is a list of winners from the European ICT Awards which took place on June 28th in Luxembourg. The awards took place during the ICT Spring trade show which gathered worldwide ICT innovative firms, 87 revolutionary startups and 2,300 attendees in Luxembourg.

Winners include:

European ICT Media of the Year : French Web

Also nominated: Data News and Computerwoche

European Startup of the Year : Bime / We Are Cloud. Also nominated: Kwaga and Yappoint S.A.

European ICT Innovation of the Year : iNUI Studio SA. Also nominated: Goomeo and Yappoint S.A.

European CIO of the Year : Mr David Wilde CIO City of Westminster. Also nominated: Mr Manuel Fischer CIO Cetrel SA (Luxembourg) and Mr Peter Ligezinski Chief Information Officer Allianz Investmentbank AG (Austria)

 Plug & Play Tech Center selection: 3 firms were selected by Plug&Play Tech Center to enjoy their incubator services during 3 months in California. Prestashop, Badgeville and iNUI Studio SA

For those who are unfamiliar with the name Ursula Burns, she’s a woman with a fascinating story. She started as a mechanical engineering intern in 1980 with Xerox Corporation and nearly 30 years later after leading several business teams, and acting as senior VP and President, is now Xerox’s Chairman and CEO.

Sure, she is the first African-American woman CEO to head a Fortune 500 company and also the first woman to succeed another woman as head of a Fortune 500 company (another remarkable story), but “who” she is and her very direct personality, candor and warmth as a CEO is what makes her so special, not this historical fact alone.

In many ways, she is not the “traditional CEO stereotype” or personality if there is such a thing. What comes through in watching her on-stage, from afar, from her profiles in the media and from meeting her in person, is her authenticity, her passion, her human way of approaching complex problems and her acute insights into what to do when things go south.

In a fireside chat with Forrester’s CEO George Colony at the Churchill Club in Palo Alto this week, she was spot on when she spoke of leadership and what it takes to be successful. “When you screw up, fix problems and fix them fast,” she said. “You have to be fearless, make decisions and understand the difference between urgent and important.” And, oh yeah, she adds, “you have to be nice.”

When George responded with, “what about Ellison and Jobs?” two renowned leaders in the world of technology who are not known as “playing by the nice” rules (the very two examples I was thinking when she made the statement), she said “I don’t care.” Go Ursula! Among other examples, she brought up her attitude about honor and respect and how her kids would only address George as Mr. Colony not George. 

Ursula says that she spends about 50% of her time making sure people are “tuned” correctly. A consistent message from the best leaders is hiring well and inspiring those hires to execute strategically and consistently. Having a motivated and aligned team around you is key.

That brings us to innovation, where you can’t avoid but bringing up Apple. Says George of Jobs, “Jobs is once every 100 years. He’s an Edison. It’s not just about the fact that Apple knows how to innovate, but more importantly, how to streamline and simplify – taking the obvious and making it simple.” 

That coupled with great leadership is what not just makes Apple pur but consistently successful to a level that has led to decades of a cult following that seems unstoppable. 

George spoke of Forrester’s innovation network. In the value chain, there are different roles…you could look at Forrester as a broker, Apple as a transformer. Both are instrumental and key in the process. If the transformer happens to be outside the organization, then so be it and P&G has demonstrated that through in their own products and design efforts. The Innovation Network says we must ‘expand the network.’

Ursula agrees with the outsourcing model and that to try and be and do everything internally is very limiting. She says, “there’s more value on going outside the network for things you don’t do really well. The value chain of research has fundamentally changed. Partner or parish is the reality in the research world today.”

Access is what it’s about and you can get better ideas and people by partnering. She has a lot of respect for failing she noted, but added that she meant for her research team, not her engineers.

George shared his thoughts on cloud computing: “If you think it’s all about the cloud, you’re wrong citing the App-Internet is where things are heading. He has teams dedicated to this area, where they’re looking at the future of how powerful devices will work more seamlessly with powerful apps and what this will mean for productivity and innovation across multiple industries.

On future predictions, Ursula adds, “the big transformation in the future is not access. We have access to whatever we want and a lot of it.” Her fear is that we have so much access yet may not necessarily understand or know what we’re looking for. The real miracle will be in how we interface with all that data, a problem many of Silicon Valley’s developers are trying to solve in some way or another.

I see an emphasis on interface & manipulation of data again and again with the kinds of things that start-ups who pitch me on a regular basis are working on. Sadly, I also see a lot of start-ups working on services that focus more on access and data rather than solving the curation problem. (see Steven Rosenbaum’s new book Curation Nation).

Below is a four part video that covers George and Ursula’s Churchill fireside chat, one which felt remarkably like an informal living room discussion. The authenticity and insights to probe deeper into real world problems, not just business ones, also came out as they discussed education and the energy crisis.